Getting Started

The source of truth for tools, standards, and best practices when building products at BLOX.

Principles

The domain of UX content strategy is all the language in a user interface (UI). UX content strategists design with words to create experiences that are clear, consistent, and inclusive.

To remember

Be clear — clear language helps people feel safe about their actions in a user experience.

Be consistent — consistent language lowers the friction of learning and navigating a UI.

Be inclusive — inclusive language makes an experience usable for the broadest possible audience.